Why the square? My philosophy is simple, get the job done, get it done well and get it done on time. I strive to make the life of my costumers easy, taking away some of their pressure. and having work on some local and international events I know about pressure. Productions like Dubai Innovation week, Burj Khalifa New Years Event, Vogue Dubai Fashion week, Qatar Airways, the Ministry of  Parliamental Affairs Abu Dhabi, FIFA Conference 2010, the Zayed international environmental awards  and others gave me first hand experience to calmly pack a job away block by block, square by square. But being me, I find it difficult to discriminate between the extravagant productions that entertain and the simple productions that inform and educate.

With a strong focus on community collaboration, I’ve been involved in the production of various documentaries, Upon embarking on my side-journey of social awareness, uplift and story-telling, I have come in contact with a number of interesting individuals and engrossing cultures that have given me a sense of world-wise humility.

If I’m not out on a shoot or chowing on popcorn behind my 27-inch, you might find me sketching, painting or strumming my guitar.